Modification date: August 28, 2020

Your Custom Software Development Firm Is Not an Expert on Your Business

Your Custom Software Development Firm Is Not an Expert on Your Business

Potential customers often want to know if our custom software development firm possesses specific, relevant experience in their business domain. This is a great question — if a vendor has experience with similar projects to yours, that’s a good sign they’re a good fit. But the answer to this question isn’t the end-all, be-all, either. Of course, having relevant experience with similar applications in the same industry is a sign of an organization’s maturity. But the success of any given project — no matter what domain it’s in — depends less on expertise in that industry or business and more on the developer’s software development skill.

Consider a commercial builder that designs and builds facilities for a variety of businesses. Their clients include a car manufacturer, a grain processor, and a paper mill, among others. Does the builder need to be an expert in each client’s industry? Does the builder need to know how to build a car or turn wheat into flour? No. The builder needs to understand each clients’ unique requirements and specifications, but he isn’t expected to be an expert. His real expertise is in building the buildings to meet the clients’ needs.

And the same goes for software development. Our society places a lot of value on specialization, and specialization is great for the global economy. But that doesn’t mean that, in order to be effective, a custom software development company needs to be specialized in a particular business vertical, such as healthcare, finance, or real estate. Instead, a good software development company is specialized in, well, developing software. The developer’s deep expertise in that field means that, as long as the project can be described in the form of logical requirements and the vision can be documented in a detailed roadmap, then the developer is fully capable of guiding it through every step of design, build, quality assurance, and launch, turning the client’s vision into a reality. That is the expertise of a custom software development service: to be able to invest fully in the development processes. That includes hiring the right people and maintaining or improving their qualifications; listening carefully to the client — the industry expert — to understand the vision and translate that vision into a project plan; creating balanced teams matching the profile of each project; and following the right steps to achieve the client’s desired results.

Some researchers believe that it takes ten thousand hours to become an expert in any given field. What if the custom software development company you hired to build an ERP for your health clinic had invested those ten thousand hours in becoming experts in the healthcare domain, learning all the nuts and bolts of the industry, but had failed to invest as fully in software development? That would be like a swimmer learning everything about building and maintaining a pool, but neglecting to learn the breaststroke. How many races would he win? But if he spent those ten thousand hours perfecting his strokes, he could be successful in any pool — no matter what size and shape.

In short, while a custom software development company should be able to learn abhout a client’s business and its needs in great detail, the only expertise they should bring to the table is software development. At Syberry, we create the tools and projects that never existed before, and each is highly individualized to a specific business process or goal. Our ability to create widely varied projects in a range of domains is our specialty, and we take great pride in our ability to analyze the needs of a specific business and create something that will make their business more effective.

So, when you’re looking for a custom software development firm, don’t expect them to be experts in your field, but do be sure they’re experts in their own.

Publication date: May 29, 2020

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What our customers say about us

Syberry has provided satisfactory services thus far, and they are very responsive to any issues that arise. The team also possesses strong communication skills. They delivered a functional piece of software at a reasonable price, and they've managed the project very well.

Richard Harkness


Elk Grove, CA

How we help ADEPT Driver Company

We developed a web-based driving simulator for teens and another for adults. The products run on Chromebooks, and the team added features that enable them to measure a driver's ability to avoid a crash.

Technologies used

I don't think you could find a better company to manage and build your project. I get so many compliments on my application, and it has a lot of unique and complex development.

Todd Surber


Charleston, South Carolina

How we help PIXRIT Company

A photographer approached us to build a web-based software platform that combines the fastest social media manager with state-of-the-art galleries and provides the ultimate tool for photographers to upload, store, back up, and share their photos and manage their SMM activities.

Technologies used

The user-friendly software hasn’t encountered any issues or bugs in more than three years. It’s high quality has helped grow the clientele. Straightforward and consistent in communication, Syberry met every deadline and ensured a hassle-free development process.

Vince Hughes

Owner, Steel Estimating Solutions

Knoxville, TN

How we help Steel Estimating Solutions Company

Our client was inspired to create a product that helps steel erection companies perform faster, more efficient estimations and bids. We developed original proprietary software from the initial concept.

Technologies used

The new platform received positive feedback and performs better than its predecessor. Syberry communicated the project’s progress to their partners well by breaking down their steps and utilizing a management system. Most importantly, they delivered world-class service for a cost-efficient price.

Bill Fahy

Owner, FDI Creative Services

Houston, TX

How we help FDI Creative Services Company

Following strict regulations and requirements, we used AWS to develop a custom e-commerce web app that includes shipping integration. Since the site’s launch, the team has continued to make updates.

Technologies used

The application was delivered on time and within budget. Syberry explained their process thoroughly and accommodated to scope changes effortlessly. Their stellar project management, highly responsive communication, and proactive attitude set them apart.

Ricardo Casas

CEO, Fahrenheit Marketing

Austin, TX

How we help Fahrenheit Marketing Company

We developed a large, complex .NET application with various third-party integrations. The team built the software from scratch based on existing wireframes.

Technologies used

The end solution exceeded the client’s expectations. Syberry delivered high-quality products on time and at outstanding value. They provided frequent updates and repeatedly sought feedback at each stage. Customers can expect a highly experienced team that easily translates concepts into solutions.

Rudy Milkovic

Executive Director, Velicom

Austin, TX

How we help Velicom Company

Our team built video streaming software as a web and desktop app for a third-party client. We completed end-to-end development—from scoping to feedback cycles to QA—using PHP and Wowza Streaming Engine.

Technologies used

Syberry has successfully improved the frontend performance of the platform and continues to make thoughtful suggestions for enhancements. They have proven to be communicative and reliable, mitigating the common concerns of outsourced teams. Syberry remains mindful of business goals and client needs.

Cory Kowal

VP of Products, THG Energy Solutions

Tulsa, OK

How we help THG Energy Solutions Company

Taking over for another vendor, we served as the ongoing software engineering partner for an energy company’s cloud-based platform. The company provided scoping, development, testing, and deployment services.

Technologies used

The added team members sufficiently fulfilled the needs of the project. The product was successfully launched and has received positive feedback. Syberry continues to be a supportive partner in development. They provide an impressive team and their expertise fosters a smooth collaboration.

Chris Cox

CTO, MyMelo

Louisville, Kentucky

How we help MyMelo Company

We provided staff augmentation resources for a development project. The team contributed engineers to follow an established roadmap to perform updates and add features.

Technologies used

Syberry delivered a solid website that has become a database of close to 40 organizations. The team worked quickly and efficiently to get the website up and running, and they continue to invest their time into the project. Additionally, they have been a communicative partner.

David Snyder

Product Director, Covid Resource Network

West Orange, New Jersey

How we help Covid Resource Network Company

The company developed a website that serves as a database where organizations can find and donate to other organizations. Currently, the team is working on enhancing the website and fixing bugs.

Technologies used

When the system is up and running, it will save time for the internal team. Syberry was a patient partner, and they performed well throughout the collaboration.

Joyce Cubio

VP of Operations, Ernie's Mobile Home Transport

Yuba, California

How we help Ernie's Mobile Home Transport Company

The team built an information hub for a mobile home transport and permit service. After discussing the existing system and processes, we delivered a new structure for forms and data.

Technologies used

All deliverables have exceeded expectations and function properly once launched. The Syberry team is skilled in juggling multiple projects, and provide strong expertise in software development. Their dedication to the project has fostered continual success in the engagement.

John Fox

Executive VP, Fox Business Automation Solutions

Lakeland, Florida

How we help Fox Business Automation Solutions Company

Brought on as a third party, we supplied ongoing development services. The team work on multiple projects and deliver according to predetermined design specifications.

Technologies used

Contact us to learn more about how Syberry can help your business achieve its every goal!

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