Modification date: September 29, 2020

4 Steps to Make Software Products Successful

logo
Syberry

Got a big idea for a software product? One that fills a huge gap in the market? One that’s guaranteed to make a splash? Congratulations! That’s great. But, unfortunately, that one-in-a-million idea isn’t as foolproof as you might think. And, conversely, some of those more obvious, been-there-done-that ideas you disregarded could also be wildly successful. Either way, it’s all in the execution.

Done right, your new software could certainly be as wildly successful as it is wildly innovative. But even the most exciting ideas can be spoiled by poor execution.

That’s why the savviest thinkers know that, in order to bring their big ideas to life successfully, they must hire a qualified team to handle the execution. This team will obviously include expert software developers and engineers, but one critical component that is often overlooked is quality assurance. The quality assurance team works in parallel with the developers to double check every step of the process, ensuring everything is going according to plan.

QA cannot tell how good your idea is, but it can certainly tell if the software you’re building is reliable, functional, and easy to use — and, of course, whether it does what you want it to. A custom software product can be successful on the market only if it meets all of those criteria. Otherwise, it will more than likely fail.

In short, quality assurance is the key to turning your great idea into a great product. But how does that work, exactly?

4 Ways Quality Assurance Can Save Software Products

1. Prevent Bugs through Requirements Validation

Imagine you are building a house: you’ve had blueprints made, you’ve hired a contractor to oversee construction, and you’re counting down the days to move-in. But how confident are you that the blueprints are sound? You may have developed the concept for your new house, but you certainly aren’t a construction expert, and you aren’t likely to notice minor errors or shortcomings in the plans — until they turn into major structural issues in your home, that is.

But by investing in quality assurance — structural engineers to approve the plans and inspectors to monitor progress at critical points — you can be confident that your architecture plans are blueprints for success.

The same concept is true in software development, where poor design or functional requirements can lead to costly, time-consuming issues once development has started.

However, bringing in a QA team to apply requirements validation will enable you to identify and correct mistakes or gaps in the system architecture, design or functional requirements when they’re still easy to fix — before you begin to build. Like the structural engineer or the inspector on your home, a dedicated QA team uses proven techniques and extensive experience with similar technologies and applications to ensure your plans and requirements truly do meet the needs of your software.

This upfront investment, which can fix critical defects even before they appear, will save you time and money in the long run.

2. Check Development’s Work through Functionality Testing

Once you have the requirements correct and ready to go — once your blueprint is complete — it’s time to start development. In ideal world, developers create bug-free code that allows the system to work just like you’d imagined it. However, reality is slightly different, and even the most qualified developers make mistakes. So do the world’s most qualified home builders. They are human, after all.

And, just like in home building, issues in software may be so frustrating for the end users that they leave your app in search of a product that is more reliable or easier to use. In a crowded marketplace, users always have a choice, and they’ll always choose the product that works better — the product they can trust.

That’s why it’s critical to validate the software developers’ work every step of the way — from the very beginning of the project and in parallel with ongoing build progress, consistently ensuring the code is built correctly and functions properly.

It may be tempting to try to save time or money by simply having a QA expert come in once the application is complete, but if you wait until the development is done to start testing, you run a significant risk of finding something wrong early in the code — in the first line, even — that means large pieces of the application may need to be unraveled and redeveloped to function correctly. So the earlier you start validating the engineers’ work, the better.

Experienced QA teams know what small but important details are usually missed, where functionalities are likely to fail, and how to determine whether everything is working as it should, and your QA experts will mitigate these risks before they drive users away, applying proven testing techniques to ensure security and functionality for end users.

3. Prepare for Launch through Performance Testing

How often do you wait for a webpage to load for more than a couple seconds before you get frustrated, refreshing the browser or moving on? Users expect webpages and the software applications behind them to load fast, and they don’t care if there are hundreds of other people on the site submitting transactions. High performance is nonnegotiable. So once you work with QA to ensure everything in the app behaves correctly, don’t forget to ensure it keeps behaving correctly under higher loads.

Identify how many users and transactions you are expecting to see at any given time, and then work with your QA team to conduct performance tests and determine the right load management approach.

We know real-life performance will almost always uncover some yet-unimagined issues in production — from unresponsive databases to jammed payments to a site failure on Black Friday. But full, proper testing before launch will minimize these issues and protect most users from negative experiences.

4. Take good care of your app in production

Just because the software is live, that doesn’t mean the job is over. Your new software is like a child taking its first steps — it’s doing great on its own, but it’s going to need your help eventually, and it may not be able to warn you in advance. So it’s critical to work with the QA team to track and analyze performance data in order to flag and rectify stumbles before they become meltdowns.

These analytics will provide extremely useful information on how your product (and its users) are doing. It can track users’ regions, activity, and workflows — including details like which pages users most likely leave the app from. Combining this kind of usage data with usability and user experience regularities, QA experts can propose changes in the workflow, functionality, or design that dramatically improve the app’s usage.

Silicon Valley fans will remember the season three episode when the Pied Piper team discovers that, though the app has been downloaded more than 500,000 times, the number of “daily active users” is abysmal. That’s the kind of meltdown that could be prevented — first with better testing and then with proactive usage tracking.

In our own, non-televised experience, we watched a product get positive feedback from free users but neglecting to purchase a subscription when the trial period was over. Analyzing the usage data, we learned that many users did start to buy a subscription, and most changed their minds around the same stage. From this knowledge, we could infer that users were reluctant to provide all the information the app was asking for in order to purchase a subscription. When we modified the page to minimize the amount of personal data users had to share, the conversion from free to paid usage increased immediately.

We know a brilliant software idea is hard to come by, but it’s even harder to execute successfully. It can be all too easy to get carried away with your brainstorm, racing through development and into launch. But in these cases, to borrow a saying from our grandmothers, “haste makes waste.” In order to ensure sloppy execution doesn’t ruin an incredible idea, you need to team up with a dedicated, expert quality assurance team to monitor and examine progress from Day Zero all the way through post-production. This is the only way to make sure you’re building and delivering a quality product your customers will enjoy — and continue using. The idea is just the start. Quality assurance ensures the product you’ve dreamed up has a chance to succeed the way you want it to.

Publication date: January 15, 2019

Explore More Resources:

What our customers say about us

Syberry has provided satisfactory services thus far, and they are very responsive to any issues that arise. The team also possesses strong communication skills. They delivered a functional piece of software at a reasonable price, and they've managed the project very well.

Richard Harkness

CEO, ADEPT Driver

Elk Grove, CA

How we help ADEPT Driver Company

We developed a web-based driving simulator for teens and another for adults. The products run on Chromebooks, and the team added features that enable them to measure a driver's ability to avoid a crash.

Technologies used

I don't think you could find a better company to manage and build your project. I get so many compliments on my application, and it has a lot of unique and complex development.

Todd Surber

CEO, PIXRIT

Charleston, South Carolina

How we help PIXRIT Company

A photographer approached us to build a web-based software platform that combines the fastest social media manager with state-of-the-art galleries and provides the ultimate tool for photographers to upload, store, back up, and share their photos and manage their SMM activities.

Technologies used

The user-friendly software hasn’t encountered any issues or bugs in more than three years. It’s high quality has helped grow the clientele. Straightforward and consistent in communication, Syberry met every deadline and ensured a hassle-free development process.

Vince Hughes

Owner, Steel Estimating Solutions

Knoxville, TN

How we help Steel Estimating Solutions Company

Our client was inspired to create a product that helps steel erection companies perform faster, more efficient estimations and bids. We developed original proprietary software from the initial concept.

Technologies used

The new platform received positive feedback and performs better than its predecessor. Syberry communicated the project’s progress to their partners well by breaking down their steps and utilizing a management system. Most importantly, they delivered world-class service for a cost-efficient price.

Bill Fahy

Owner, FDI Creative Services

Houston, TX

How we help FDI Creative Services Company

Following strict regulations and requirements, we used AWS to develop a custom e-commerce web app that includes shipping integration. Since the site’s launch, the team has continued to make updates.

Technologies used

The application was delivered on time and within budget. Syberry explained their process thoroughly and accommodated to scope changes effortlessly. Their stellar project management, highly responsive communication, and proactive attitude set them apart.

Ricardo Casas

CEO, Fahrenheit Marketing

Austin, TX

How we help Fahrenheit Marketing Company

We developed a large, complex .NET application with various third-party integrations. The team built the software from scratch based on existing wireframes.

Technologies used

The end solution exceeded the client’s expectations. Syberry delivered high-quality products on time and at outstanding value. They provided frequent updates and repeatedly sought feedback at each stage. Customers can expect a highly experienced team that easily translates concepts into solutions.

Rudy Milkovic

Executive Director, Velicom

Austin, TX

How we help Velicom Company

Our team built video streaming software as a web and desktop app for a third-party client. We completed end-to-end development—from scoping to feedback cycles to QA—using PHP and Wowza Streaming Engine.

Technologies used

Syberry has successfully improved the frontend performance of the platform and continues to make thoughtful suggestions for enhancements. They have proven to be communicative and reliable, mitigating the common concerns of outsourced teams. Syberry remains mindful of business goals and client needs.

Cory Kowal

VP of Products, THG Energy Solutions

Tulsa, OK

How we help THG Energy Solutions Company

Taking over for another vendor, we served as the ongoing software engineering partner for an energy company’s cloud-based platform. The company provided scoping, development, testing, and deployment services.

Technologies used

The added team members sufficiently fulfilled the needs of the project. The product was successfully launched and has received positive feedback. Syberry continues to be a supportive partner in development. They provide an impressive team and their expertise fosters a smooth collaboration.

Chris Cox

CTO, MyMelo

Louisville, Kentucky

How we help MyMelo Company

We provided staff augmentation resources for a development project. The team contributed engineers to follow an established roadmap to perform updates and add features.

Technologies used

Syberry delivered a solid website that has become a database of close to 40 organizations. The team worked quickly and efficiently to get the website up and running, and they continue to invest their time into the project. Additionally, they have been a communicative partner.

David Snyder

Product Director, Covid Resource Network

West Orange, New Jersey

How we help Covid Resource Network Company

The company developed a website that serves as a database where organizations can find and donate to other organizations. Currently, the team is working on enhancing the website and fixing bugs.

Technologies used

When the system is up and running, it will save time for the internal team. Syberry was a patient partner, and they performed well throughout the collaboration.

Joyce Cubio

VP of Operations, Ernie's Mobile Home Transport

Yuba, California

How we help Ernie's Mobile Home Transport Company

The team built an information hub for a mobile home transport and permit service. After discussing the existing system and processes, we delivered a new structure for forms and data.

Technologies used

All deliverables have exceeded expectations and function properly once launched. The Syberry team is skilled in juggling multiple projects, and provide strong expertise in software development. Their dedication to the project has fostered continual success in the engagement.

John Fox

Executive VP, Fox Business Automation Solutions

Lakeland, Florida

How we help Fox Business Automation Solutions Company

Brought on as a third party, we supplied ongoing development services. The team work on multiple projects and deliver according to predetermined design specifications.

Technologies used

Contact us to learn more about how Syberry can help your business achieve its every goal!

0 / 2500

Sign a mutual NDA NDA preview before a conversation.

When to sign an NDA?

A non-disclosure agreement (NDA) is a legal contract between parties, such as the software developer (or a software development firm) and yourself, outlining information to be shared and requiring that information be kept confidential.
Send
Submit loading...

Was this page helpful?