Updated: October 10, 2020

What Syberry Has Learned from Airline Practices

What Syberry Custom Software Development Has Learned from Airline Practices

As passengers, we love to complain about airlines. From delayed flights to cramped seats and ridiculous carry-on policies to militant security procedures, there’s a lot to gripe about. But from a business perspective, there’s one important thing we can borrow from the likes of American, Southwest, and even United: the commitment to constant improvement.

At Syberry, we noticed airlines’ universal dedication to aircraft safety, quality assurance, and incident investigation, and we started to think about how similar efforts could improve our business. Here are three ways adopting airline practices have enhanced our operations — and how they can do the same for any growing business.

Detailed Pre-flight Inspections

Nobody enjoys sitting at the gate — or, worse, on the tarmac — while the crew wraps up the pre-flight inspection, making any last-minute repairs and making sure the aircraft is ready for flight. But as frustrating as they are for passengers who are eager to get to their destination, those few extra minutes may be the difference between a safe flight and a disaster.

In the same way, when a company is getting ready to spin up a new initiative based on an innovative idea, it can be tempting just to hit the ground running, but without a careful “pre-flight inspection,” the company is likely to wind up wasting time, money, and human resources executing on half-baked plans.

For a company preparing to launch a new product or service, this “pre-flight inspection” would take the form of careful market research to home in on the right packaging, pricing, and marketing strategy to ensure the new offering attracts potential buyers. For a startup founder looking for investors, it’s the extensive financial and market research that goes into a clear and effective pitch deck.

For us at Syberry, it’s the thorough discovery period that ensures both the development team and the client have a full understanding of a project’s goals, requirements, and timeline. Without this phase, the development process would be messy and inefficient, costing more in time and money than the client had anticipated and, very likely, not producing the desired results.

For airlines, the time required for pre-flight inspections pays for itself in the safety of the passengers. For other businesses, while lives might not be at stake, an upfront investment in research and strategy will pay off in a smoother, quicker ride to the next destination.

Dedicated Quality Assurance

And you’ll notice it’s not the flight crew that’s inspecting the plane, but a dedicated team of experts whose sole job is to ensure the aircraft is flight ready.

In the same way, project leaders in any business will do well to get an outside, objective set of eyes on their team’s work as they progress. That might mean asking a financial advisor to review the business plan before taking it to investors, bringing in a focus group for feedback on a new product, or leaning on the board of directors for their expert insight developing and implementing a new marketing strategy.

At Syberry, we rely on our developers to build software applications for our clients, but we employ a separate quality assurance team to test each application every step of the way to ensure it’s working like it should. Yes, the developers are highly qualified, and they could check their own work, but just like a Pulitzer Prize-winning author still needs an editor, even a world-class developer needs a fresh set of eyes to make sure everything is just right.

And the same principle applies in nearly any facet of any business. No matter what it is we’re creating, when we create something ourselves, painstakingly pulling it from thin air and shaping it to match our vision, we’re simply too close to see it objectively. The improved quality and peace of mind a third-party expert can provide are more than worth the investment.

Thorough Incident Investigations

Finally, what happens when something does go wrong? Whether it’s a mechanical issue, a customer service issue, or a technical glitch, airlines are known for their commitment to not only finding the root of the problem but also updating policies and procedures to ensure it doesn’t happen again.

For example, after the infamous incident in which a Kentucky doctor was dragged off a United Airlines flight after refusing to give up his seat, the airline has implemented new policies to reduce overbooking by 94 percent, require crew members to check in at least an hour before takeoff to secure their own seats, and improve customer service by proactively compensating passengers when issues arise.

Furthermore, several other airlines updated their own policies in response to United’s mistake: Delta increased the compensation for customers who give up seats to nearly $10,000, and American Airlines committed not to involuntarily remove already-boarded revenue passengers in order to open seats for others.

While the incident itself was bad any way you look at it, the response from both United and its competitors offers an important lesson for businesses. When something goes wrong, it’s important to figure out why, but it’s even more important to take action to ensure it doesn’t happen again.

At Syberry, if we fumble important customer communication, we share the incident with our team and discuss how to avoid making the same mistake in the future. When we find significant coding errors or bugs in the components we’re using to build software, we work with our developers to find long-term solutions.

While, when a problem arises, it may seem easier to stick your head in the sand and hope it’s a one-time thing, avoiding the issue will only lead to further mistakes, costlier solutions, and likely a damaged reputation.

While these quality-assurance and improvement practices often involve a significant upfront investment in time, money, or both, anyone who’s ever started a project without fully understanding the details, or made the same mistakes over and over, can attest to the savings these investments yield in the long run — in the form of money, time, headaches, and reputation.

Our biggest advice to growing businesses? Think like an airline.

Publication date: August 6, 2018
  • software development

Learn more about how Syberry can help your business achieve its every goal

What our customers say about us

Syberry’s team was highly responsive and communicative, managing our project smoothly, responding immediately to any issues that arose, and delivering great software at a reasonable price.

Richard Harkness


Elk Grove, CA

How we help ADEPT Driver Company

We developed a web-based driving simulator for teens and another for adults. The products run on Chromebooks, and the team added features that enable them to measure a driver's ability to avoid a crash.

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I don't think you could find a better company to manage and build your project. I get so many compliments on my application, and it has a lot of unique and complex development.

Todd Surber


Charleston, South Carolina

How we help PIXRIT Company

A photographer approached us to build a web-based software platform that combines the fastest social media manager with state-of-the-art galleries and provides the ultimate tool for photographers to upload, store, back up, and share their photos and manage their SMM activities.

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The high-quality, user-friendly software Syberry created for us has helped grow our clientele, and we were very pleased with their partnership. Syberry was straightforward and consistent in their communication, met every deadline, and ensured a hassle-free development process.

Vince Hughes

Owner, Steel Estimating Solutions

Knoxville, TN

How we help Steel Estimating Solutions Company

Our client was inspired to create a product that helps steel erection companies perform faster, more efficient estimations and bids. We developed original proprietary software from the initial concept.

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Syberry delivered world-class service for a cost-efficient price. They communicated well with our team throughout the process, breaking down steps and utilizing a streamlined management system to keep everyone in the loop at all times. The resulting new platform far outperforms its predecessor and has received rave reviews.

Bill Fahy

Owner, FDI Creative Services

Houston, TX

How we help FDI Creative Services Company

Following strict regulations and requirements, we used AWS to develop a custom e-commerce web app that includes shipping integration. Since the site’s launch, the team has continued to make updates.

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The application was delivered on time and within budget. Syberry explained their process thoroughly and accommodated to scope changes effortlessly. Their stellar project management, highly responsive communication, and proactive attitude set them apart.

Ricardo Casas

CEO, Fahrenheit Marketing

Austin, TX

How we help Fahrenheit Marketing Company

We developed a large, complex .NET application with various third-party integrations. The team built the software from scratch based on existing wireframes.

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The end solution exceeded the client’s expectations. Syberry delivered high-quality products on time and at outstanding value. They provided frequent updates and repeatedly sought feedback at each stage. Customers can expect a highly experienced team that easily translates concepts into solutions.

Rudy Milkovic

Executive Director, Velikom

Austin, TX

How we help Velikom Company

Our team built video streaming software as a web and desktop app for a third-party client. We completed end-to-end development—from scoping to feedback cycles to QA—using PHP and Wowza Streaming Engine.

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Syberry has significantly improved our existing platform, and they continue demonstrate their dedication to our business goals and needs by making thoughtful suggestions for enhancements. The Syberry team is communicative and reliable, mitigating all our concerns about outsourcing software development.

Cory Kowal

VP of Products, THG Energy Solutions

Tulsa, OK

How we help THG Energy Solutions Company

Taking over for another vendor, we served as the ongoing software engineering partner for an energy company’s cloud-based platform. The company provided scoping, development, testing, and deployment services.

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Syberry has been an invaluable partner in development. Their impressive team was more than able to fulfill our project needs, and their expertise and dedication led to smooth collaboration every step of the way. The result was a successfully launched product that has received lots of positive feedback.

Chris Cox

CTO, MyMelo

Louisville, Kentucky

How we help MyMelo Company

We provided staff augmentation resources for a development project. The team contributed engineers to follow an established roadmap to perform updates and add features.

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The database Syberry developed has empowered 40 organizations to help in the fight against COVID-19. A communicative partner, the Syberry team worked quickly and efficiently to launch the website, and they continue to invest their time and efforts into the project.

David Snyder

Product Director, Covid Resource Network

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How we help Covid Resource Network Company

The company developed a website that serves as a database where organizations can find and donate to other organizations. Currently, the team is working on enhancing the website and fixing bugs.

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Syberry was a patient partner, making this engagement feel like a true collaboration. The system they created for us will save our team significant time and frustration.

Joyce Cubio

VP of Operations, Ernie's Mobile Home Transport

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How we help Ernie's Mobile Home Transport Company

The team built an information hub for a mobile home transport and permit service. After discussing the existing system and processes, we delivered a new structure for forms and data.

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The Syberry team is skilled at juggling multiple projects. Though they are in high demand, we were confident that they had the resources and the expertise needed to focus on our partnership. Their constant dedication led to a truly successful engagement, and the final product exceeded all our expectations.

John Fox

Executive VP, Fox Business Automation Solutions

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How we help Fox Business Automation Solutions Company

Brought on as a third party, we supplied ongoing development services. The team work on multiple projects and deliver according to predetermined design specifications.

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