Updated: June 22, 2023

Why Build Mobile Applications?

Why Should Businesses Build Mobile Applications?

What Is A Mobile Application?

Mobile applications are software systems built specifically for mobile devices (e.g., smartphones, tablets) and adapted for specific platforms (e.g., iOS, Android, Windows). Mobile apps are downloaded from the app store (i.e., Google Play Store for Android and Apple Store for iOS), and unlike web applications, they have the great advantage of being able to work without Internet connection.

Why Does Your Business Need A Mobile App?

The first answer to this question lies in the sheer volume of mobile apps on the market and the near universal and constant usage of smartphones.

According to eMarketer, among the adult population in the United States, about 90 percent of time spent on mobile devices is spent using apps. According to SensorTower, worldwide consumer spending on mobile apps reached $64.9 billion across the App Store and Google Play in the first half of 2021. This was 24.8 percent more than the $52 billion generated by both stores in the same period in 2020.

Nowadays, mobile usage has become an integral part of life for a lot of consumers worldwide. So why not take advantage of this for the benefit of your business?

How do you know if your particular business would benefit from offering a mobile app? If you have a loyal client base with whom you regularly interact in order to sell your products and communicate news or updates, consider the added value that a mobile app would bring to your clients. The app could regularly notify your clients about any news and promotions, offer a loyalty program, improve customer support, and remove friction from the buying process. At the end of the day, if your app is appealing and offers engaging content, your clients will love your company even more than they already do.

It is worth noting, on the other hand, that a poorly performing, low-quality app will create a negative image for your brand and may scare off existing and potential clients. If an app is unappealing, users will be quick to delete it from their phones.

What Types of Business Benefit Most from Mobile Apps?

Nowadays, businesses tend to step away from just a brick-and-mortar presence and accelerate online outreach. This tendency has become even more pronounced in the wake of the COVID-19 pandemic, and a mobile app is a perfect vehicle for fostering those online connections.

Experience shows that the B2C sector most frequently builds and offers mobile apps to their clients. The most common examples would be online retail stores and companies in the service sector, such as entertainment venues and organizers, fitness centers, cafés and restaurants, delivery services, banks, etc.

Having said this, we have all come across other types of apps that proved to be popular with users. There are messenger apps, dating apps, and countless others. We also see plenty of businesses ordering apps for their internal use, such as for effective communication within the team or for managing field workers.

What Goals Could a Mobile Application Help Your Business Achieve?

When we’re asked what kind of functionality an app can contain, the short answer is “almost any!” The ticket to success is well-formulated requirements specification with a clear understanding of what the app is created for, how it is supposed to function, and what value it will bring to its users.

Let’s take a look at some of the goals that a mobile application could help your business achieve.

  • Increase sales. With a mobile app, your business is literally in your clients’ pockets at all times. You can be in constant communication with your clients and take steps to stimulate further purchases.
  • Serve the interests of the target audience. Your app would attract the type of clients who are already interested in your product, allowing you to work with an expanded pool of “warm leads”.
  • Run marketing campaigns. Discounts and special offers exclusively for mobile app users are another great way to increase engagement and interaction with your clients.
  • Provide a new level of service. Notifications will allow your clients to stay up to date on the company’s news and activities, as well as make sure they don’t miss important updates about their orders.
  • Increase client loyalty. Your app will allow you to introduce various types of loyalty programs, encouraging your old clients to stay with you. We all know about traditional bonus and club cards that business offer; however, those could be misplaced or lost. An app, on the other hand, is always handy.
  • Boost repeat sales. When clients have a choice between multiple providers for a product, they’re likely to go with the more familiar brand. When your app is already on their phone, you’re likely to be the trusted choice.
  • Stand out among competition. A lot of companies still use traditional communication channels with their clients, including advertisement, messaging, flyers, etc. By offering your clients a mobile app, your business will compare favorably with your competition by offering a modern channel of communication.
  • Boost the image of your company. By having a modern, well-designed app, your business illustrates that it is in step with the times and intends to keep going strong.

Let’s not forget about added benefits of native mobile applications. Native mobile apps are apps that are created specifically for either iOS or Android.

  • Knowing your clients’ geographical locations. If your business is sprawled across several regions or you have clients in various locations, knowing your clients’ location allows you to run targeted regional campaigns or offer information about shop locations in their areas.
  • You may be able to collect information about user activities (or lack thereof), which allows you to analyze the data, tweak the functionality of the app or its parts, and take other steps to increase the effectiveness of your app and prevent customer churn.
  • Native apps are usually easier to navigate, and they feel intuitive to the user. This would increase the likelihood of clients coming back to your app time and time again.

Web or Mobile? What Should You Choose for Your Business?

Usually a web app serves as a predecessor of a mobile app for a business. But that’s not always the case, and there is a multitude of factors to consider when choosing between a web app and a mobile app for your business. Here are some of the most important factors to take into account, from our experience.

  • An advantage of a web app is their market coverage, providing easier access to a wider audience. An advantage of a mobile app is that their audience is often be more engaged.
  • A disadvantage of web apps is that they need constant internet connection. Mobile apps, on the other hand, can work without a stable connection.
  • An advantage of a web app is that it does not need to be downloaded to a device to be used and does not take up as much memory as a mobile app could.
  • Potential functionality choices for mobile apps are wider than those of web apps; however, mobile app development might take longer than web app development.
  • Web app updates happen automatically, while users must download new versions of mobile apps.

At Syberry, we create custom web and mobile apps designed to solve our clients’ unique business challenges. If you’re not sure which kind of app your business needs, contact us. We’d love to help guide you through the decision.

Publication date: September 15, 2021
  • software development
  • outsourcing

Learn more about how Syberry can help your business achieve its every goal

What our customers say about us

Syberry’s team was highly responsive and communicative, managing our project smoothly, responding immediately to any issues that arose, and delivering great software at a reasonable price.

Richard Harkness


Elk Grove, CA

How we help ADEPT Driver Company

We developed a web-based driving simulator for teens and another for adults. The products run on Chromebooks, and the team added features that enable them to measure a driver's ability to avoid a crash.

Technologies used

I don't think you could find a better company to manage and build your project. I get so many compliments on my application, and it has a lot of unique and complex development.

Todd Surber


Charleston, South Carolina

How we help PIXRIT Company

A photographer approached us to build a web-based software platform that combines the fastest social media manager with state-of-the-art galleries and provides the ultimate tool for photographers to upload, store, back up, and share their photos and manage their SMM activities.

Technologies used

The high-quality, user-friendly software Syberry created for us has helped grow our clientele, and we were very pleased with their partnership. Syberry was straightforward and consistent in their communication, met every deadline, and ensured a hassle-free development process.

Vince Hughes

Owner, Steel Estimating Solutions

Knoxville, TN

How we help Steel Estimating Solutions Company

Our client was inspired to create a product that helps steel erection companies perform faster, more efficient estimations and bids. We developed original proprietary software from the initial concept.

Technologies used

Syberry delivered world-class service for a cost-efficient price. They communicated well with our team throughout the process, breaking down steps and utilizing a streamlined management system to keep everyone in the loop at all times. The resulting new platform far outperforms its predecessor and has received rave reviews.

Bill Fahy

Owner, FDI Creative Services

Houston, TX

How we help FDI Creative Services Company

Following strict regulations and requirements, we used AWS to develop a custom e-commerce web app that includes shipping integration. Since the site’s launch, the team has continued to make updates.

Technologies used

The application was delivered on time and within budget. Syberry explained their process thoroughly and accommodated to scope changes effortlessly. Their stellar project management, highly responsive communication, and proactive attitude set them apart.

Ricardo Casas

CEO, Fahrenheit Marketing

Austin, TX

How we help Fahrenheit Marketing Company

We developed a large, complex .NET application with various third-party integrations. The team built the software from scratch based on existing wireframes.

Technologies used

The end solution exceeded the client’s expectations. Syberry delivered high-quality products on time and at outstanding value. They provided frequent updates and repeatedly sought feedback at each stage. Customers can expect a highly experienced team that easily translates concepts into solutions.

Rudy Milkovic

Executive Director, Velikom

Austin, TX

How we help Velikom Company

Our team built video streaming software as a web and desktop app for a third-party client. We completed end-to-end development—from scoping to feedback cycles to QA—using PHP and Wowza Streaming Engine.

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Syberry has significantly improved our existing platform, and they continue demonstrate their dedication to our business goals and needs by making thoughtful suggestions for enhancements. The Syberry team is communicative and reliable, mitigating all our concerns about outsourcing software development.

Cory Kowal

VP of Products, THG Energy Solutions

Tulsa, OK

How we help THG Energy Solutions Company

Taking over for another vendor, we served as the ongoing software engineering partner for an energy company’s cloud-based platform. The company provided scoping, development, testing, and deployment services.

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Syberry has been an invaluable partner in development. Their impressive team was more than able to fulfill our project needs, and their expertise and dedication led to smooth collaboration every step of the way. The result was a successfully launched product that has received lots of positive feedback.

Chris Cox

CTO, MyMelo

Louisville, Kentucky

How we help MyMelo Company

We provided staff augmentation resources for a development project. The team contributed engineers to follow an established roadmap to perform updates and add features.

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The database Syberry developed has empowered 40 organizations to help in the fight against COVID-19. A communicative partner, the Syberry team worked quickly and efficiently to launch the website, and they continue to invest their time and efforts into the project.

David Snyder

Product Director, Covid Resource Network

West Orange, New Jersey

How we help Covid Resource Network Company

The company developed a website that serves as a database where organizations can find and donate to other organizations. Currently, the team is working on enhancing the website and fixing bugs.

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Syberry was a patient partner, making this engagement feel like a true collaboration. The system they created for us will save our team significant time and frustration.

Joyce Cubio

VP of Operations, Ernie's Mobile Home Transport

Yuba, California

How we help Ernie's Mobile Home Transport Company

The team built an information hub for a mobile home transport and permit service. After discussing the existing system and processes, we delivered a new structure for forms and data.

Technologies used

The Syberry team is skilled at juggling multiple projects. Though they are in high demand, we were confident that they had the resources and the expertise needed to focus on our partnership. Their constant dedication led to a truly successful engagement, and the final product exceeded all our expectations.

John Fox

Executive VP, Fox Business Automation Solutions

Lakeland, Florida

How we help Fox Business Automation Solutions Company

Brought on as a third party, we supplied ongoing development services. The team work on multiple projects and deliver according to predetermined design specifications.

Technologies used

Contact us to learn more about how Syberry can help your business achieve its every goal!

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