Modification date: September 15, 2021

Why Should Businesses Build Mobile Applications?

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Syberry
Why Should Businesses Build Mobile Applications?

What Is A Mobile Application?

Mobile applications are software systems built specifically for mobile devices (e.g., smartphones, tablets) and adapted for specific platforms (e.g., iOS, Android, Windows). Mobile apps are downloaded from the app store (i.e., Google Play Store for Android and Apple Store for iOS), and unlike web applications, they have the great advantage of being able to work without Internet connection.

Why Does Your Business Need A Mobile App?

The first answer to this question lies in the sheer volume of mobile apps on the market and the near universal and constant usage of smartphones.

According to eMarketer, among adult population in the United States, about 90 percent of time spent on mobile devices is spent using apps. According to SensorTower, worldwide consumer spending in mobile apps reached $64.9 billion across the App Store and Google Play in the first half of 2021. This was 24.8 percent more than the $52 billion generated by both stores in the same period in 2020.

Nowadays, mobile usage has become an inseparable part of life for a lot of consumers worldwide. So why not take advantage of this for the benefit of your business?

How do you know if your particular business would benefit from offering a mobile app? If you have a loyal client base with whom you regularly interact in order to sell your products and communicate news or updates, consider the added value that your new mobile app would bring to your clients. The app could regularly yet subtly notify your clients about any news and promotions, offer a loyalty program, improve customer support, and remove friction from the buying process. At the end of the day, if your app is appealing and offers engaging content, your clients will love your company even more

It is worth noting that, on the other hand, a poorly performing, low-quality app will create a negative image for your brand and may scare off existing and potential clients. If an app is unappealing, users will be quick to delete it from their phones.

What Types of Business Benefit Most from Mobile Apps?

Experience shows that the B2C sector most frequently builds and offers mobile apps to their clients. The most common examples would be online retail stores and companies in the service sector, such as entertainment venues and organizers, fitness centers, cafes and restaurants, delivery services, banks, etc.

Having said this, we have all come across other types of apps that proved to be popular with users. These are messenger apps, dating apps, and countless others. We also see plenty of businesses ordering apps for their internal use, such as for effective internal communication within the team or for managing the work of field workers

What Goals Could a Mobile Application Help Your Business Achieve?

When we’re asked what kind of functionality an app can contain, the short answer is “almost any!” The ticket to success is well-formulated requirements specification with a clear understanding of what the app is created for, how it is supposed to function, and what value it will bring to its users.

Nowadays, businesses tend to step away from just a brick-and-mortar presence and accelerate online outreach. This tendency has become even more pronounced in the wake of the COVID-19 pandemic. Let’s take a closer look at some of the goals that a mobile application could help your business achieve.

  • Increase sales. With a mobile app, your business is literally in your clients’ pockets at all times. You can be in constant communication with your clients and take steps to stimulate further purchases
  • Serve the interests of the target audience. Your app would attract the type of clients who are already interested in your product, allowing you to work with an expanded pool of “warm leads.”
  • Run marketing campaigns. Discounts and special offers exclusively for mobile app users are another great way to increase engagement and interaction with your clients.
  • Provide a new level of service. Notifications will allow your clients to stay up to date on the company’s news and activities, as well as will make sure they don’t miss important updates such as the delivery status of their order
  • Increase client loyalty. Your app will allow you to introduce various types of loyalty programs, encouraging your old clients to stay with you. We all know about traditional bonus and club cards that business offer; however, those could be misplaced or lost. An app, on the other hand, is always handy.
  • Boost repeat sales. When clients need to buy the type of product your company sells, they are more likely to use an app that’s already installed on their phone, in order to go with the tried and trusted provider: your company.
  • Stand out among competition. A lot of companies still use traditional communication channels with their clients, including advertisement, messaging, flyers, etc. By offering your clients a mobile app, your business will compare favorably with your competition by offering a modern channel of communication.
  • Boost the image of your company. By having a modern, well-designed app, your business illustrates that it is in step with the times and intends to keep going strong.

Let’s not forget about added benefits of native mobile applications. Native mobile apps are apps that are created specifically for either iOS or Android.

  • Knowing geo location of your client. If your business is sprawled across several regions or you have clients in various locations, knowing your clients’ location allows you to run targeted regional campaigns or offer information about shop locations in their areas.
  • You may be able to collect information about user activities (or lack thereof), which allows you to analyze the data, tweak the functionality of the app or its parts, and take other steps to increase the effectiveness of your app and prevent customer churn.
  • Native apps are usually easier to navigate, and they feel intuitive to the user. This would increase the likelihood of clients coming back to your app time and time again.

Web or Mobile? What Should You Choose for Your Business?

There is a multitude of factors to consider when choosing between a web app and a mobile app for your business. Here are some of the most important factors being taken into account, from our experience.

An advantage of a web app is their market coverage, providing. easier access to a wider audience. An advantage of a mobile app is that their audience is often be more engaged.

A disadvantage of web apps is that they need constant internet connection. Mobile apps, on the other hand, could work without a stable connection.

An advantage of a web app is that it does not need to be downloaded to a device to be used, and does not take up as much memory as a mobile app could.

Potential functionality choices for mobile apps are wider than those of web apps; however, mobile app development might take longer than web app development.

Updates of web apps happen automatically, while users must download new versions of mobile apps.

Usually a web app serves as a predecessor of a mobile app for a business.

At Syberry, we create custom web and mobile apps designed to solve our clients’ unique business challenges. If you’re not sure which kind of app your business needs, contact us. We’d love to help guide you through the decision.

Publication date: September 15, 2021

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Syberry has provided satisfactory services thus far, and they are very responsive to any issues that arise. The team also possesses strong communication skills. They delivered a functional piece of software at a reasonable price, and they've managed the project very well.

Richard Harkness

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We developed a web-based driving simulator for teens and another for adults. The products run on Chromebooks, and the team added features that enable them to measure a driver's ability to avoid a crash.

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I don't think you could find a better company to manage and build your project. I get so many compliments on my application, and it has a lot of unique and complex development.

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The user-friendly software hasn’t encountered any issues or bugs in more than three years. It’s high quality has helped grow the clientele. Straightforward and consistent in communication, Syberry met every deadline and ensured a hassle-free development process.

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Our client was inspired to create a product that helps steel erection companies perform faster, more efficient estimations and bids. We developed original proprietary software from the initial concept.

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The new platform received positive feedback and performs better than its predecessor. Syberry communicated the project’s progress to their partners well by breaking down their steps and utilizing a management system. Most importantly, they delivered world-class service for a cost-efficient price.

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How we help FDI Creative Services Company

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The application was delivered on time and within budget. Syberry explained their process thoroughly and accommodated to scope changes effortlessly. Their stellar project management, highly responsive communication, and proactive attitude set them apart.

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How we help Fahrenheit Marketing Company

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The end solution exceeded the client’s expectations. Syberry delivered high-quality products on time and at outstanding value. They provided frequent updates and repeatedly sought feedback at each stage. Customers can expect a highly experienced team that easily translates concepts into solutions.

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Our team built video streaming software as a web and desktop app for a third-party client. We completed end-to-end development—from scoping to feedback cycles to QA—using PHP and Wowza Streaming Engine.

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Syberry has successfully improved the frontend performance of the platform and continues to make thoughtful suggestions for enhancements. They have proven to be communicative and reliable, mitigating the common concerns of outsourced teams. Syberry remains mindful of business goals and client needs.

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VP of Products, THG Energy Solutions

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How we help THG Energy Solutions Company

Taking over for another vendor, we served as the ongoing software engineering partner for an energy company’s cloud-based platform. The company provided scoping, development, testing, and deployment services.

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The added team members sufficiently fulfilled the needs of the project. The product was successfully launched and has received positive feedback. Syberry continues to be a supportive partner in development. They provide an impressive team and their expertise fosters a smooth collaboration.

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We provided staff augmentation resources for a development project. The team contributed engineers to follow an established roadmap to perform updates and add features.

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The company developed a website that serves as a database where organizations can find and donate to other organizations. Currently, the team is working on enhancing the website and fixing bugs.

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When the system is up and running, it will save time for the internal team. Syberry was a patient partner, and they performed well throughout the collaboration.

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The team built an information hub for a mobile home transport and permit service. After discussing the existing system and processes, we delivered a new structure for forms and data.

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All deliverables have exceeded expectations and function properly once launched. The Syberry team is skilled in juggling multiple projects, and provide strong expertise in software development. Their dedication to the project has fostered continual success in the engagement.

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Brought on as a third party, we supplied ongoing development services. The team work on multiple projects and deliver according to predetermined design specifications.

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Contact us to learn more about how Syberry can help your business achieve its every goal!

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